Customer Targeting Manager


Purpose of the role

To provide an accurate and timely service to our Clients, across a range of day-to-day services including:
• Campaign requirements gathering
• Build and execution of direct marketing campaigns
• Response reporting
• Ownership of campaign documentation
• Client communication


Responsibilities

All practical data elements of multi-channel campaign deployment, including:
• Interpreting Client campaign briefs, and identifying any areas of the brief that require further clarification and/or approval
• Accurate execution of intricate customer journeys
• Working with multiple marketing technologies including ESP’S, CMS’ and CRM databases
• Collaborating with partner and third-party agencies to fulfil the client’s requirements
• Reporting on, and understanding, campaign results to suggest ways of improving deliverability or engagement
• Creating efficiencies within customer targeting to reduce manual effort and add value
• Effective communication with other departments within Edit as required
• Investigation of problems where they arise, and ability to identify causes and propose solutions
• Attend internal or external Client meetings when required

Requirements

• Understanding of campaign strategy and customer journeys
• In depth understanding of marketing automation and practical knowledge to fulfil requirements within an array of marketing technologies
• Good understanding of relational databases
• Experience using Marketing Software and ESP’s (such as IBM Marketing Software, Alterian, FastStats, Watson Campaign Automation, Pure360, Microsoft Dynamics, Cygnus)
• Excellent communication skills

To send in a CV and apply, please click the 'Apply for this job' button.

Edit work with myBench to assist with our recruitment. If you choose to upload your information this could be held by Edit and MyBench and each organisation’s privacy policies will apply to their handling of your information.

MyBench Privacy Policy – http://mybench.co.uk/privacy-policy
Edit Privacy Policy - https://edit.co.uk/privacy-policy

You may be contacted by either organisation to discuss your CV further. 

If you experience any issues when applying for this role, please call 01225 480 480.